Our Brand

Adept in luxurious fashion industry, Panya Sadethacheewakul,
founder & owner of Hunter99 Group, strongly believe in the power of luxury products.

After a decade of working, travelling, and meeting many successful people, especially women, across the world of luxury, mostly in European countries, Panya has realised that dressing up
in high-quality garments & accessories can surprisingly be a fundamental key of self empowerment to success. When done rig ht, personal style can speaks louder than words
and it can be used as a communication tool to manifest one's way of seeing the world without saying.

Inspired by this one little simple secret, Panya has come to a conclusion that it would be very much more beneficial to pass on these priceless experiences to others in a wider scale and a more accessible approach. With in-depth knowledge of luxury products creation, from qualitative material sourcing,
skillful craftsman, to premium finishing, as well as luxurious customer's experience,
Panya decided to launch a brand which focusing on delivering premium products in affordable price
under his own namesake label with little twist 'PANIA'